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2016 Jakarta World Forum for Media Development
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Wednesday, September 21 • 09:30 - 10:30
Media rich, media poor: What usage numbers say

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The session will present the results of Gallup’s newest World Poll focusing on media usage in 65 developing countries (excluding the Middle East). According to these data, about 7% of the population in the developing world are "media rich," meaning that they are consulting a broad variety of "old" and "new" media every day. These people are more critical to governments and to corruption issues. On the other end of the spectrum are about 8.8% of the population in the developing world which do not have any access to media, be it traditional or new; and they appear to be uncritical to governments and corruption issues.

Ipsos MENA will also present the results of its yearly study “MENA Tech Tracker”; a comprehensive study on the current state of media and technology scene in the MENA region. The study, covering nine markets, focuses on internet, mobile and smartphone penetration, social networking as well as digital and online media usage. While the study presents impressive figures on the “digital” penetration, Ipsos will also share some insightful trends showing that traditional (offline) media remains powerful. In fact, for 83% of the population, the main sources of information are offline media.

Together they give a quite good idea on media use - both showing the rapid changes towards mobile communication in Africa and the MENA region and the considerable importance of television in the Middle East and Latin America.

avatar for Athanas Jamo

Athanas Jamo

Research Manager, Ipsos
Athanas Jamo is a Media Research Manager at Ipsos Connect in Dubai, United Arab Emirates. His expertise in media research covers TV, Radio and Print audience measurement, content evaluation and programming strategies, users’ behavior and attitudes, digital analytics and social media. Prior joining Ipsos, Athanas worked for the French-International news channel France 24 as a Marketing and Research Manager for the MENA region. Athanas has a... Read More →
avatar for Rajesh Srinivasan

Rajesh Srinivasan

Global Director of Research, World Poll, Gallup
Rajesh Srinivasan, Ph.D., is a Senior Consultant with Gallup with over 20 years of International research experience. His work focuses on the Gallup World Poll, the largest available source of key world data, providing access to the voices, hearts, and minds of citizens in more than 140 countries and areas. Dr. Srinivasan directs this global research effort. He is also the program manager on the International Audience Research Program for the... Read More →

Wednesday September 21, 2016 09:30 - 10:30

Attendees (11)