The session will present the results of Gallup’s newest World Poll focusing on media usage in 65 developing countries (excluding the Middle East). According to these data, about 7% of the population in the developing world are "media rich," meaning that they are consulting a broad variety of "old" and "new" media every day. These people are more critical to governments and to corruption issues. On the other end of the spectrum are about 8.8% of the population in the developing world which do not have any access to media, be it traditional or new; and they appear to be uncritical to governments and corruption issues.
Ipsos MENA will also present the results of its yearly study “MENA Tech Tracker”; a comprehensive study on the current state of media and technology scene in the MENA region. The study, covering nine markets, focuses on internet, mobile and smartphone penetration, social networking as well as digital and online media usage. While the study presents impressive figures on the “digital” penetration, Ipsos will also share some insightful trends showing that traditional (offline) media remains powerful. In fact, for 83% of the population, the main sources of information are offline media.
Together they give a quite good idea on media use - both showing the rapid changes towards mobile communication in Africa and the MENA region and the considerable importance of television in the Middle East and Latin America.
