Klangoo is the developer of the audience engagement solution Magnet. Magnet is a semantic, cross-lingual, contextual based solution driving evidence based results towards real user engagement. It is designed to help publishers and content developers attract new visitors to their website while retaining existing ones. Magnet drives user engagement by enriching the visitor’s user experience which has consistently led to higher content monetization for their clients. Driven by contextual analysis they provide an in-depth report of users’ interests, topics, popular news categories, and trending topics thereby enabling better personalisation of user experience. Magnet’s user centred approach enables its clients to invest in their user loyalty.
Rapporteur for the session: Anne de Haaksman-Koster, Project Officer, Free Press Unlimited.
