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2016 Jakarta World Forum for Media Development
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Wednesday, September 21 • 15:00 - 15:30
Investing in loyalty through artificial intelligence: Klangoo

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Klangoo is the developer of the audience engagement solution Magnet. Magnet is a semantic, cross-lingual, contextual based solution driving evidence based results towards real user engagement. It is designed to help publishers and content developers attract new visitors to their website while retaining existing ones. Magnet drives user engagement by enriching the visitor’s user experience which has consistently led to higher content monetization for their clients. Driven by contextual analysis they provide an in-depth report of users’ interests, topics, popular news categories, and trending topics thereby enabling better personalisation of user experience. Magnet’s user centred approach enables its clients to invest in their user loyalty.

Rapporteur for the session: Anne de Haaksman-Koster, Project Officer, Free Press Unlimited.

avatar for Eddy Touma

Eddy Touma

CEO, Co-Founder, Klangoo
Eddy Touma, Lebanon, is the co-founder and CEO of Klangoo (New York, Beirut, Amsterdam). He holds an MS in Software Engineering from the University of Liverpool and has been a researcher in the Artificial Intelligence domain for more than 11 years. He has previously worked in both technical positions and marketing/corporate communications roles in Lebanon, Qatar, and USA. Apart from Klangoo he is the Co-Founder and Chairman of ONSITE (MENA) and... Read More →

Wednesday September 21, 2016 15:00 - 15:30

Attendees (3)