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2016 Jakarta World Forum for Media Development
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Wednesday, September 21 • 11:30 - 13:00
Audience research: Designing research scenarios

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Audience research is an invaluable tool for media to understand the audience, improve programming and engagement strategies, and increase revenue. It can also be a useful way for media development practitioners to measure progress and impact. Yet it can also be very costly, time-consuming, and complex. This hands-on workshop will explore practical ways to incorporate audience research into media development work. Together, we will design appropriate audience research for different media scenarios. We will discuss how do the best (and most useful) research possible, even when time, money, and research expertise are limited.

Rapporteur for the session: Adam Saffer, Assistant Professor, University of North Carolina at Chapel Hill.

avatar for Tara Susman-Peña

Tara Susman-Peña

Senior Technical Advisor, IREX
Tara Susman-Peña, USA, currently manages implementation projects for IREX's Information & Media practice in Mozambique and Guatemala, and advises on learning for a project in Syria. She is also a part of IREX's Center for Applied Learning and Impact, designing IREX's media strategy, rethinking the Media Sustainability Index, and leading research on media literacy, among other topics. Based in Washington, DC, she is also a lecturer at George... Read More →
avatar for Sonia Whitehead

Sonia Whitehead

Head of Research Programmes, BBC Media Action
Sonia Whitehead, United Kingdom, is the Head of Research Programmes at BBC Media Action. She 16 years of national and international experience in research across the social, commercial and development sectors. This work has ranged from understanding how people with disabilities cope with the London Underground, assessing the effectiveness of advertising in India, and exploring gender related issues among people living in camps in Darfur. After... Read More →

Wednesday September 21, 2016 11:30 - 13:00

Attendees (11)