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2016 Jakarta World Forum for Media Development
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Wednesday, September 21 • 11:30 - 13:00
Audience research: Designing research scenarios

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Audience research is an invaluable tool for media to understand the audience, improve programming and engagement strategies, and increase revenue. It can also be a useful way for media development practitioners to measure progress and impact. Yet it can also be very costly, time-consuming, and complex. This hands-on workshop will explore practical ways to incorporate audience research into media development work. Together, we will design appropriate audience research for different media scenarios. We will discuss how do the best (and most useful) research possible, even when time, money, and research expertise are limited.

Rapporteur for the session: Adam Saffer, Assistant Professor, University of North Carolina at Chapel Hill.

Speakers
avatar for Tara Susman-Peña

Tara Susman-Peña

Senior Technical Advisor, IREX
Tara Susman-Peña is senior technical advisor at IREX, where she is working to adapt and expand the global development nonprofit’s media and information literacy program, Learn to Discern, for the United States and other countries. An expert on media and communications technology... Read More →
avatar for Sonia Whitehead

Sonia Whitehead

Head of Research Programmes, BBC Media Action
Sonia Whitehead, United Kingdom, is the Head of Research Programmes at BBC Media Action. She 16 years of national and international experience in research across the social, commercial and development sectors. This work has ranged from understanding how people with disabilities cope... Read More →



Wednesday September 21, 2016 11:30 - 13:00 PDT
C308